Our client (Buick) requested a custom flash drive for this year's auto show. A small, strategically placed magnet tucks the “arm” of the USB in the back. This is the final product that was handed out at NAIAS in Detroit. It started with a handful of Photoshop mockups, then one was selected by the client; I was integral in ensuring that the PMS/Pantone colors of the enamel matched the brand standards set forth by the client, as well as the production quality of the final flash drives themselves.

I also had the pleasure of designing Chevrolet's promotional USB for the 2016 auto show in Detroit.